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    <loc>https://www.emmaljungberg.se/portfolio</loc>
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    <lastmod>2025-11-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/1288b303-37cb-40f5-9354-9860c38de36d/Emma+bild+portfolio+new.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/1716892032923-QV5BBB04GN8Y17O8F46D/popbox_City+Billboard+Mockup.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>POPBOX Visual identity, packaging design and web design for Popbox – a subscription brand offering exclusive alcohol-free drinks, designed to appeal to a young and conscious audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/352f8e93-17c9-4c70-8284-dd59d9b78ca1/Skapablock+Stora+A+hires.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Art Direction and design of watercolor, drawing, sketch and multi pads. Each design comes in four sizes and is a part of Akademibokhandeln’s exclusive brand 'Kollektion Stora A'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/9387f43e-04ae-49dc-90f0-1c01c77962f5/Stora-A_EMV-2.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Concept and design of colored cardboard in sized A4 and A5. The products are a part of Akademibokhandeln's private label "Kollektion Stora A".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/1716892169564-VEXPACETXC8KBS2JG9EV/SSF-trifold-mockup_2500px.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>SVERIGES SLÄKTFORSKARFÖRBUND Visual identity created to inspire and attract a new generation of genealogists by bridging contemporary design and tradition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/dfee9adf-682b-46c0-b67a-2948e541994d/Elektronikbranschen+rapport.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>ELEKTRONIKBRANSCHEN Art Direction and production for the report series 'Läget i elektronikbranschen', initially based solely on the pre-existing logo and color palette. With inspiration from tech aesthetics, the design feels modern and approachable, featuring eye-catching data visualizations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/623d001f-306e-4178-a581-127706c4a052/Lilla-a_EMV.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN x PENOL Concept, design, illustrations and copywriting for a set of three painting sets for children, containing a mix of fibre tip pens, colored pencils, water color, and more. Launched in stores and online October 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/f3a35bb1-7066-4099-9278-0675edc9b29e/Emilshus+Startsida+mock.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>EMILSHUS Web design for the Småland-based real estate company Emilshus, aimed at conveying a modern, corporate feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/bada1933-f6d7-4389-bac5-fde22b78f2a6/7-futur-image1-LOW.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>FUTUR Visual identity for the pension and insurance company Futur. The identity merges sharp tech-inspired visuals with intimate, grainy snapshots, reflecting a company that’s both innovative and deeply personal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/d515a306-3d26-42c1-9074-db21cb383a70/Lilla-a_EMV-2.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Playful illustrations for a collection of coloring pads in for children. A total of nine different illustrations in sizes A6, A5 and A4 offer something for every style while still maintaining a cohesive feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/631c2f82-69de-455e-91e1-1f4e60a815ae/SSF_logo.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>SVERIGES SLÄKTFORSKARFÖRBUND Visual identity created to inspire and attract a new generation of genealogists by bridging contemporary design and tradition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/95bd6b2f-2efa-461d-ac31-e7f0fcf747ac/Mod+Advokater+mock.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>MOD ADVOKATER Visual identity for Mod Advokater, that breaks through the traditional legal mold using bold symbolic visuals created with AI, a modern design language, and a fearless color palette to make legal services approachable and distinctly memorable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/4b73944e-1540-4373-91ec-4abb3acd609b/Beskow_pussel.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN x ELSA BESKOW Design of puzzles featuring two different motifs from author and illustrator Elsa Beskow, for Akademibokhandeln's private label "Kollektion Stora A".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/04cf7def-2112-4abb-9c9b-cbc1af1ded77/Fa%CC%88rgad+kartong.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Concept and design of colored cardboard in sized A4 and A5. The products are a part of Akademibokhandeln's private label "Kollektion Stora A".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/0710f5ed-95e4-40fb-8608-a05bf452fe25/popbox+stickers.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>POPBOX Visual identity, packaging design and web design for Popbox – a subscription brand offering exclusive alcohol-free drinks, designed to appeal to a young and conscious audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/2f6c44eb-9761-4518-9259-197a281c94e9/Ma%CC%8Alarkit_mockup_3+framsidor.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN x PENOL Concept, design, illustrations and copywriting for a set of three painting sets for children, containing a mix of fibre tip pens, colored pencils, water color, and more. Launched in stores and online October 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/ccb2c22c-f6dc-48c8-b4d7-79ed4584391f/popbox-rulltrappsskyltar_v2_crop.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>POPBOX Visual identity, packaging design and web design for Popbox – a subscription brand offering exclusive alcohol-free drinks, designed to appeal to a young and conscious audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/1716892058323-1S1YBNML39PWNCJKOKOA/Origo_tote_V01.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>SVERIGES MUSEER x ORIGO FORUM Visual identity for Origo Forum, a series of talks and debates on pressing topics arranged by the industry association for swedish museums.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/15187e67-498b-4199-8bf4-e8ccc972b69a/ECPAT+Rapport+-23+inlaga.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>ECPAT Art Direction and production for ECPAT’s report on children’s vulnerability on so-called 'expose accounts,' creating a visually compelling presentation to raise awareness and drive impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/9e4dacc5-0867-48d3-a0aa-9fef963e63f1/Beskow+Pussel+1+Mockup.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN x ELSA BESKOW Design of puzzles featuring two different motifs from author and illustrator Elsa Beskow, for Akademibokhandeln's private label "Kollektion Stora A".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/e23de464-7e20-4add-ad26-b814543dda11/Stora-A_EMV-4.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Art Direction and design of watercolor, drawing, sketch and multi pads. Each design comes in four sizes and is a part of Akademibokhandeln’s exclusive brand 'Kollektion Stora A'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/2ddc16d1-d496-4569-9b95-53707385c358/Mod_visitkort_foto_3.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>MOD ADVOKATER Visual identity for Mod Advokater, that breaks through the traditional legal mold using bold symbolic visuals created with AI, a modern design language, and a fearless color palette to make legal services approachable and distinctly memorable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/3c9ea50e-9a8a-40e9-b59c-98e1d5b611b8/Ritblock+a6+samling.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Playful illustrations for a collection of coloring pads in for children. A total of nine different illustrations in sizes A6, A5 and A4 offer something for every style while still maintaining a cohesive feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/a877fcdf-d7bb-4210-a8c3-33fe39f4851a/Emilshus+Va%CC%8Ara+lokaler+mock.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>EMILSHUS Web design for the Småland-based real estate company Emilshus, aimed at conveying a modern, corporate feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/99e2843c-563f-4abd-9b1c-cc147da09a35/Attling_Liggande-med-hand.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN x EFVA ATTLING Styling and art direction for the product photography of Akademibokhandeln’s design collaboration with jewelry designer Efva Attling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/6ebf52c0-37c8-4320-9363-90554a277a4d/Rityta+1.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Development and refinement of Akademibokhandeln’s visual identity over a period of 4.5 years, including visual concepts for member days, OOH-ads, social media, Bokrea, Läsborgarmärket, Bokus Play and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/1c71bc1b-dad3-4ff6-a2e2-3710d2b24830/SSF_a%CC%8Arsbok_2500px.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>SVERIGES SLÄKTFORSKARFÖRBUND Visual identity created to inspire and attract a new generation of genealogists by bridging contemporary design and tradition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/598bc671-b0cb-404d-8070-3250cbdb2605/popbox_Drink+Coasters_2.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>POPBOX Visual identity, packaging design and web design for Popbox – a subscription brand offering exclusive alcohol-free drinks, designed to appeal to a young and conscious audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/8baa6ba6-9cb6-408a-9b54-1c98da678c1a/popbox_packshot_liggande.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>POPBOX Visual identity, packaging design and web design for Popbox – a subscription brand offering exclusive alcohol-free drinks, designed to appeal to a young and conscious audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/d0f8d825-e829-44b1-bbfa-77b8bb445741/X_case_VP_header_V001.png</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN x VÄSSA PENNAN A vibrant and approachable visual identity for Vässa Pennan – Akademibokhandeln’s initiative to inspire children and youth to discover the joy and power of writing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/e1ceec34-8dc4-467a-b71f-1e2814e258de/Swish_rapporter_23-24.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>SWISH Art Direction and production for Swish’s annual reports on the evolution of self-serivce in retail. The design combines creative data visualizations and expressive illustrations with a vibrant brand-aligned design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/9e76f371-b85e-4ed5-8f34-b49d0fdcc857/Mod_web_Landningssida.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>MOD ADVOKATER Visual identity for Mod Advokater, that breaks through the traditional legal mold using bold symbolic visuals created with AI, a modern design language, and a fearless color palette to make legal services approachable and distinctly memorable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/1cc7e4ca-6be4-49df-ac60-a261af599e9c/Ritblock+a5+samling.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Playful illustrations for a collection of coloring pads in for children. A total of nine different illustrations in sizes A6, A5 and A4 offer something for every style while still maintaining a cohesive feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/b8a915ad-371c-4621-8b46-9a9ff6ed40c0/Beskow+Pussel+2+Mockup.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN x ELSA BESKOW Design of puzzles featuring two different motifs from author and illustrator Elsa Beskow, for Akademibokhandeln's private label "Kollektion Stora A".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/eaaae7fa-3a54-43ed-9d7f-0cc8f101e9e2/UA_Logo_2500px_2.png</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>UNGA ALLERGIKER Visual identity for a non-profit organization supporting children and young people with asthma, allergies, and other sensitivities. Through playful visuals and imagery imitating the look of disposable cameras, the identity feels approachable, friendly, and full of personality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/27bb6d4c-6484-4455-92c2-097c9936c768/10-futur-mock-ipad-still+wide.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>FUTUR Visual identity for the pension and insurance company Futur. The identity merges sharp tech-inspired visuals with intimate, grainy snapshots, reflecting a company that’s both innovative and deeply personal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/8d66656e-a256-4af0-927a-9b186eb34002/Julbroschyr+2.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Art Direction, styling and production of the annual christmas catalogue, over the course of 3 years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/14327318-b1a3-4222-85fc-df4ef05d3e8f/SSF-Folder-mockup_2500px.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>SVERIGES SLÄKTFORSKARFÖRBUND Visual identity created to inspire and attract a new generation of genealogists by bridging contemporary design and tradition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/7c04abd8-29ad-4042-a5aa-2a4939dc7ca9/SVDH+Rapportsere+1-8.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>SVENSK DAGLIGVARUHANDEL Art Direction and production for Svensk Dagligvaruhandel’s report series 'Fakta om maten', combining playful illustrations with a cohesive design rooted in the brand’s visual identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/b3bff1a8-410a-4af1-872a-fb7e5ce691bf/HannaA-1.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Art Direction and production of multi-channel campaigns over the course of 3 years, ensuring a cohesive and visually compelling experience both in-store and online. Image shows a selection of assets from 2021, in collaboration with illustrator Hanna Albrektson.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/b789a213-7a8a-4bbc-bd11-c9ea740464c9/popbox_laptop+on+Cube+Mockup.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>POPBOX Visual identity, packaging design and web design for Popbox – a subscription brand offering exclusive alcohol-free drinks, designed to appeal to a young and conscious audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/1b89260e-5b19-4db4-a511-8f6af65957d1/Nistra+brand+mock.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>NISTRA Visual identity and web design for accounting firm Nistra. Through bold red tones, local imagery, and playful icons, the design conveys a personal and progressive feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6655a300f1352233eff25848/479054b5-93c1-46d0-b18e-fc08622d1f07/Skolstartsbroschyr+2.jpg</image:loc>
      <image:title>Emma Ljungberg portfolio</image:title>
      <image:caption>AKADEMIBOKHANDELN Art Direction, styling and production of the annual back to school catalogue, over the course of 3 years.</image:caption>
    </image:image>
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